[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.alldeco.cz\/nekala-soutez\/#Article","mainEntityOfPage":"https:\/\/www.alldeco.cz\/nekala-soutez\/","headline":"Nekal\u00e1 sout\u011b\u017e","name":"Nekal\u00e1 sout\u011b\u017e","description":"Jedn\u00e1 se o \u010dinnosti, kter\u00e9 jsou v\u00a0rozporu s\u00a0dobr\u00fdmi mravy, nebo takov\u00e9, je\u017e mohou p\u0159ivodit jakoukoliv&#8230;<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.alldeco.cz\/nekala-soutez\/\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\">Nekal\u00e1 sout\u011b\u017e<\/span><\/a><\/div>","datePublished":"2019-10-04","dateModified":"2019-10-04","author":{"@type":"Person","@id":"https:\/\/www.alldeco.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.alldeco.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ade5060b95d9432296fc92debd2ba3136f7a4d727a7bc57afe18c4808c7d7ac9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ade5060b95d9432296fc92debd2ba3136f7a4d727a7bc57afe18c4808c7d7ac9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"alldeco.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.alldeco.cz\/wp-content\/uploads\/img_a357059_w3187_t1571730934.jpg","url":"https:\/\/www.alldeco.cz\/wp-content\/uploads\/img_a357059_w3187_t1571730934.jpg","height":0,"width":0},"url":"https:\/\/www.alldeco.cz\/nekala-soutez\/","about":["Podnik\u00e1n\u00ed"],"wordCount":578,"articleBody":"Jedn\u00e1 se o \u010dinnosti, kter\u00e9 jsou v\u00a0rozporu s\u00a0dobr\u00fdmi mravy, nebo takov\u00e9, je\u017e mohou p\u0159ivodit jakoukoliv \u00fajmu ostatn\u00edm podnikatelsk\u00fdm subjekt\u016fm nebo dokonce z\u00e1kazn\u00edk\u016fm. Existuje n\u011bkolik druh\u016f, zvan\u00fdch skutkov\u00e9 podstaty:\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Klamav\u00e1 reklama\tReklama je posuzov\u00e1na na z\u00e1klad\u011b \u00fadaj\u016f a znak\u016f jej\u00edho obsahu. Hodnot\u00ed se zde dostupnost, proveden\u00ed, slo\u017een\u00ed, \u00fa\u010del, p\u0159\u00edpadn\u00e9 ceny a podm\u00ednky dod\u00e1n\u00ed dan\u00e9ho produktu a porovn\u00e1v\u00e1 se se skute\u010dnost\u00ed. V\u00a0p\u0159\u00edpad\u011b neshody a uveden\u00ed spot\u0159ebitele v\u00a0omyl se jedn\u00e1 o klamavou reklamu.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Klamav\u00e9 ozna\u010den\u00ed zbo\u017e\u00ed nebo slu\u017eby\tZbo\u017e\u00ed ani slu\u017eby nesm\u00ed b\u00fdt ozna\u010deny tak, aby vyvol\u00e1valy klamn\u00e9 domn\u011bnky o dan\u00e9m produktu \u010di slu\u017eb\u011b. Mohou sem nap\u0159\u00edklad pat\u0159it i v\u0161eobecn\u011b v\u017eit\u00e9 v\u00fdrazy, kter\u00e9 v\u0161ak maj\u00ed klamav\u00fd dodatek typu \u201eprav\u00fd\u201c, \u201eskute\u010dn\u00fd\u201c nebo \u201ep\u016fvodn\u00ed\u201c.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Srovn\u00e1vac\u00ed reklama\tTento druh reklamy ozna\u010duje a hodnot\u00ed jin\u00fd prodejn\u00ed objekt, jeho zbo\u017e\u00ed nebo slu\u017ebu. Srovn\u00e1vac\u00ed reklama je v\u0161ak p\u0159\u00edpustn\u00e1 za ur\u010dit\u00fdch okolnost\u00ed, a to pokud:\t\u2212\u00a0\u00a0\u00a0\u00a0\u00a0 nen\u00ed klamav\u00e1,\t\u2212\u00a0\u00a0\u00a0\u00a0\u00a0 jen srovn\u00e1v\u00e1 zbo\u017e\u00ed \u010di slu\u017ebu uspokojuj\u00edc\u00ed stejn\u00e9 pot\u0159eby nebo slou\u017e\u00ed ke stejn\u00e9mu \u00fa\u010delu,\t\u2212\u00a0\u00a0\u00a0\u00a0\u00a0 srovn\u00e1v\u00e1 podstatn\u00e9, d\u016fle\u017eit\u00e9, ov\u011b\u0159iteln\u00e9 a typick\u00e9 vlastnosti dan\u00e9ho zbo\u017e\u00ed nebo slu\u017eby,\t\u2212\u00a0\u00a0\u00a0\u00a0\u00a0 porovn\u00e1v\u00e1 dva produkty se stejn\u00fdm ozna\u010den\u00edm p\u016fvodu,\t\u2212\u00a0\u00a0\u00a0\u00a0\u00a0 nedoch\u00e1z\u00ed k\u00a0po\u0161kozen\u00ed jin\u00e9ho \u010dinitele ani ohro\u017een\u00ed jeho postaven\u00ed na trhu,\t\u2212\u00a0\u00a0\u00a0\u00a0\u00a0 nezneu\u017e\u00edv\u00e1 n\u00e1zev \u010di ochrannou zn\u00e1mku jin\u00e9ho subjektu k napodoben\u00ed sv\u00e9ho zbo\u017e\u00ed nebo slu\u017eby.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vyvol\u00e1n\u00ed nebezpe\u010d\u00ed z\u00e1m\u011bny\tNebezpe\u010d\u00ed z\u00e1m\u011bny hroz\u00ed v p\u0159\u00edpad\u011b, \u017ee jist\u00fd subjekt ozna\u010d\u00ed sv\u016fj z\u00e1vod jm\u00e9nem osoby nebo ozna\u010den\u00edm z\u00e1vodu po pr\u00e1vu ji\u017e u\u017e\u00edvan\u00e9ho jin\u00fdm. K tomu m\u016f\u017ee doj\u00edt, i kdy\u017e je pou\u017eito zvl\u00e1\u0161tn\u00edho ozna\u010den\u00ed z\u00e1vodu \u010di v\u00fdrobku v\u010detn\u011b jeho \u00fapravy, kter\u00e9 si z\u00e1kazn\u00edk spojuje s ur\u010dit\u00fdm v\u00fdrobcem. Z\u00e1m\u011bna m\u016f\u017ee nastat vlivem napodoben\u00e9ho v\u00fdrobku, obalu apod.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Parazitov\u00e1n\u00ed na pov\u011bsti\tParazitov\u00e1n\u00ed je zneu\u017eit\u00ed pov\u011bsti jin\u00e9ho v\u00fdrobce, produktu nebo slu\u017eby, kter\u00e9 umo\u017e\u0148uje z\u00edskat prosp\u011bch pro v\u00fdsledky podnik\u00e1n\u00ed jin\u00e9ho \u201esout\u011b\u017eitele\u201c, jeho\u017e by nedos\u00e1hl jin\u00fdm zp\u016fsobem.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Podpl\u00e1cen\u00ed\tPodnikatelsk\u00fd podm\u011bt nab\u00eddne, sl\u00edb\u00ed \u010di poskytne osob\u011b, kter\u00e1 je \u010dlenem statut\u00e1rn\u00edho nebo jin\u00e9ho spr\u00e1vn\u00edho org\u00e1nu, \u010di je v\u00a0pracovn\u00edm pom\u011bru ke konkurenci, jakoukoliv v\u00fdhodu jako protislu\u017ebu za zv\u00fdhodn\u011bn\u00ed na vrub jin\u00fdch obdobn\u011b podnikaj\u00edc\u00edch.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zleh\u010dov\u00e1n\u00ed\tZleh\u010dov\u00e1n\u00edm je roz\u0161i\u0159ov\u00e1n\u00ed nepravdiv\u00fdch \u00fadaj\u016f o pom\u011brech, v\u00fdkonech nebo v\u00fdrobku jin\u00e9ho podnikatele za \u00fa\u010delem zp\u016fsoben\u00ed jak\u00e9koliv \u00fajmy.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Poru\u0161en\u00ed obchodn\u00edho tajemstv\u00ed\tK poru\u0161en\u00ed obchodn\u00edho tajemstv\u00ed dojde, pokud kdokoliv neopr\u00e1vn\u011bn\u011b prozrad\u00ed nebo zp\u0159\u00edstupn\u00ed obchodn\u00ed tajemstv\u00ed druh\u00e9 stran\u011b ke zneu\u017eit\u00ed v\u00a0sout\u011b\u017ei a po\u0161kozen\u00ed konkurence.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ohro\u017een\u00ed zdrav\u00ed nebo \u017eivotn\u00edho prost\u0159ed\u00ed\tTohoto jedn\u00e1n\u00ed se p\u0159edm\u011bt dopou\u0161t\u00ed p\u0159i produkci a uv\u00e1d\u011bn\u00ed v\u00fdrobku na trh ohro\u017euj\u00edc\u00ed zdrav\u00ed nebo \u017eivotn\u00ed prost\u0159ed\u00ed pro z\u00edsk\u00e1n\u00ed v\u00fdhody na \u00fakor jin\u00fdch v\u00fdrobc\u016f \u010di z\u00e1kazn\u00edk\u016f.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nekal\u00e1 sout\u011b\u017e","item":"https:\/\/www.alldeco.cz\/nekala-soutez\/#breadcrumbitem"}]}]