[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.alldeco.cz\/typologie-strategii-ktere-muzete-vyuzit-take-ve-vasem-podniku\/#Article","mainEntityOfPage":"https:\/\/www.alldeco.cz\/typologie-strategii-ktere-muzete-vyuzit-take-ve-vasem-podniku\/","headline":"Typologie strategi\u00ed, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt tak\u00e9 ve va\u0161em podniku","name":"Typologie strategi\u00ed, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt tak\u00e9 ve va\u0161em podniku","description":"1. Corporate strategy = strategie podniku \u2013ukazuje zam\u011b\u0159en\u00ed podniku a jeho rozhoduj\u00edc\u00ed c\u00edle. Jedn\u00e1 se&#8230;<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.alldeco.cz\/typologie-strategii-ktere-muzete-vyuzit-take-ve-vasem-podniku\/\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\">Typologie strategi\u00ed, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt tak\u00e9 ve va\u0161em podniku<\/span><\/a><\/div>","datePublished":"2025-02-25","dateModified":"2025-02-25","author":{"@type":"Person","@id":"https:\/\/www.alldeco.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.alldeco.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ade5060b95d9432296fc92debd2ba3136f7a4d727a7bc57afe18c4808c7d7ac9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ade5060b95d9432296fc92debd2ba3136f7a4d727a7bc57afe18c4808c7d7ac9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"alldeco.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.alldeco.cz\/wp-content\/uploads\/img_a314313_w1901_t1525115713.jpg","url":"https:\/\/www.alldeco.cz\/wp-content\/uploads\/img_a314313_w1901_t1525115713.jpg","height":0,"width":0},"url":"https:\/\/www.alldeco.cz\/typologie-strategii-ktere-muzete-vyuzit-take-ve-vasem-podniku\/","wordCount":433,"articleBody":"1. Corporate strategy = strategie podniku \u2013ukazuje zam\u011b\u0159en\u00ed podniku a jeho rozhoduj\u00edc\u00ed c\u00edle. Jedn\u00e1 se o z\u00e1kladn\u00ed, hlavn\u00ed a zavr\u0161uj\u00edc\u00ed strategii, nebo\u0165 obsahuje nosnou my\u0161lenku podnik\u00e1n\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ofenzivn\u00ed (\u00fato\u010dn\u00e1) \u2013 jedn\u00e1 se o r\u016fstov\u011b orientovanou strategii, kter\u00e1 je zam\u011b\u0159en\u00e1 zejm\u00e9na na pos\u00edlen\u00ed tr\u017en\u00edho pod\u00edlu a budouc\u00edch zisk\u016f.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Defenzivn\u00ed (obrann\u00e1),\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Integra\u010dn\u00ed (stabiliza\u010dn\u00ed) \u2013 tato strategie se soust\u0159ed\u00ed na udr\u017een\u00ed st\u00e1vaj\u00edc\u00ed pozice.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kombinovan\u00e1 \u2013 jedn\u00e1 se o strategii, kter\u00e1 kombinuje \u00fatok a obranu.2. Business strategy = obchodn\u00ed strategie \u2013jinak \u0159e\u010deno podnikatelsk\u00e1, zam\u011b\u0159uje se ji\u017e na konkr\u00e9tn\u00ed oblasti podnik\u00e1n\u00ed a konkr\u00e9tn\u00ed c\u00edle. Vych\u00e1z\u00ed z\u00a0celopodnikov\u00e9 strategie, na kterou tak\u00e9 navazuje. D\u00e1v\u00e1 podnik\u00e1n\u00ed ur\u010dit\u00fd specifick\u00fd charakter, kter\u00fd by m\u011bl zajistit p\u0159evahu nad konkurenty. Zam\u011b\u0159uje se na:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 volbu trhu (kam a kdy bychom m\u011bli vstoupit),\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 pokryt\u00ed trhu (zam\u011b\u0159uje se na segmentaci trhu),\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 strategie v\u016f\u010di konkurenci \u2013\u00a7\u00a0 generick\u00e9 konkuren\u010dn\u00ed strategie M. Portera,\u00a7\u00a0 konkuren\u010dn\u00ed strategie P. Kotlera\u00a7\u00a0 konkuren\u010dn\u00ed strategie P. Druckera\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 strategie v\u016f\u010di z\u00e1kazn\u00edk\u016fm \u2013\u00a7\u00a0 strategie CRM \u2013 znamen\u00e1 \u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky,\u00a7\u00a0 strategie KCRM \u2013 orientuje se na kl\u00ed\u010dov\u00e9 z\u00e1kazn\u00edky,\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 strategie v\u016f\u010di distribu\u010dn\u00edm \u010dl\u00e1nk\u016fm \u2013\u00a7\u00a0 strategie diferenciace produktu \u2013 zam\u011b\u0159uje se na tvorbu \u0161irok\u00e9 palety nab\u00edzen\u00fdch produkt\u016f,\u00a7\u00a0 strategie zost\u0159en\u00ed \u2013 zam\u011b\u0159uje se na ur\u010dit\u00fd segment z\u00e1kazn\u00edk\u016f.3. Funkcional strategy = funk\u010dn\u00ed strategie \u2013zam\u011b\u0159uje se ji\u017e na konkr\u00e9tn\u00ed aktivity ur\u010dit\u00e9 oblasti podniku. Jedn\u00e1 se tedy o dopracov\u00e1n\u00ed komplexn\u00ed podnikov\u00e9 strategie do d\u00edl\u010d\u00edch podnikov\u00fdch oblast\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Z\u00e1sobovac\u00ed strategie \u2013 zam\u011b\u0159uje se zejm\u00e9na na pozn\u00e1n\u00ed potencion\u00e1ln\u00edch dodavatel\u016f, jejich v\u00fdb\u011br, porovn\u00e1n\u00ed cenov\u00fdch podm\u00ednek a term\u00edn\u016f\u2026\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00fdrobn\u00ed strategie \u2013 zam\u011b\u0159uje se na optim\u00e1ln\u00ed transformaci vstupu na v\u00fdstupy.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketingov\u00e9 strategie \u2013 zam\u011b\u0159uj\u00ed se na 4P u produkt\u016f, 8P u slu\u017eeb a 4C u z\u00e1kazn\u00edk\u016f.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Finan\u010dn\u00ed strategie \u2013 zam\u011b\u0159uje se na zabezpe\u010den\u00ed finan\u010dn\u00edch zdroj\u016f a jejich optimalizaci.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00fdzkumn\u011b-v\u00fdvojov\u00e1 strategie \u2013 t\u00fdk\u00e1 se oblasti inovac\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Person\u00e1ln\u00ed strategie \u2013 zam\u011b\u0159uje se na pracovn\u00ed s\u00edlu (jak\u00e9 jsou na ni kladeny po\u017eadavky).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Investi\u010dn\u00ed strategie \u2013 souvis\u00ed s\u00a0investov\u00e1n\u00edm.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cenov\u00e1 strategie \u2013 zam\u011b\u0159uje se na problematiku t\u00fdkaj\u00edc\u00ed se cenov\u00e9 politiky.4. Speci\u00e1ln\u00ed strategie \u2013tyto typy jsou ur\u010deny pro ne\u010dekan\u00e9 \u010di zvl\u00e1\u0161tn\u00ed situace, kter\u00fdmi m\u016f\u017ee b\u00fdt krize, prosazen\u00ed zna\u010dky nebo zaveden\u00ed inovace.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Inova\u010dn\u00ed strategie\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Krizov\u00e9 strategie                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Typologie strategi\u00ed, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt tak\u00e9 ve va\u0161em podniku","item":"https:\/\/www.alldeco.cz\/typologie-strategii-ktere-muzete-vyuzit-take-ve-vasem-podniku\/#breadcrumbitem"}]}]